Rui Cortes


Seeking challenging assignments to leverage experience and expertise with an organization of repute


A very competent and versatile professional offering 22 years of extensive & successful career record in Health Care sector with expertise in Healthcare Management, Sales and Marketing with demonstrated career success developing and executing operational strategies to promote organizational growth and optimal utilization of emerging technologies.

Consistent performer: successfully operated as part of a dynamic team, generated & implemented process improvement, developed & managed business partners
Expertise in achieving service delivery and process targets with excellent networking and negotiating skills
Well versed in managing, motivating and leading teams towards running successful business process operations
Training Healthcare Managers and Clinical, Nurses and Pharmaceutical managers in Lean Healthcare
Worked with small, medium and large hospitals with 220 beds , 400 beds and an Hospital Center (6 hospitals with 1100 beds)
A proven track record of consistently showing excellent performance with strong abilities in managing operations with key focus patient experience in healthcare
Leading teams with and without direct report

Instrumental in Sales and Marketing of Health Care Products
Proficient in building record of success in developing promotional activities, strategies and solutions that generated revenue growth
A proven track record of consistently showing excellent performance with strong abilities in managing operations with key focus on bottom line profitability
A keen strategist with expertise in developing high quality plans and strategies that generate new business and produce results


Healthcare Management
Sales & Marketing
Business Development
Project Management
Stakeholders Engagement
Strategic Planning
Executive Leadership
Client Relationship Management
Relationship Building
Quality Assurance
Client Interaction
Team & People Management
Training & Mentoring


Advanced Lean Training, 2014, Virginia Mason Institute, Seattle, USA
Rapid Improvement Workshop, 2015, Virginia Mason Institute, Seattle, USA
Green Belt Lean Six Sigma, Villanova University, USA


Enrolled in a Ph.D in International Health Policies “Evaluation of articulation models between primary care and hospital settings” from Universidade Nova de Lisboa in 2012
Post-Graduation in Health Management from Universidade Lusófona in 2009
Executive Master in Commercial Direction with Key Account Management, getting the best final work with the subject “How to transform a sales approach to a key account management approach in a pharmaceutical company” 19 values in 20 from ISCTE in 2008
Degree in Marketing Management from IPAM in 2004


Managing Partner Key Accountabilities:

Lean Facilitator
Lean coach in Hospital and Primary Care Settings
Continuous improvement consultant at Hospitals
Lead improvement processes projects
Develop partnerships with medical and nurses schools to increase Lean Awareness

Managing Partner Key Accountabilities:

Consultant for Pharmaceutical Industry at Payer access level
Developed training programs to improve pharma sales force skills to understand the Portuguese NHS and how to develop trust relationships with different stakeholders.
Developed training programs for health professionals as physicians, nurses and health managers.
Successfully designed and implemented dashboards for primary care organizations manage all the performance indicators.
Developed a clinical decision tool to support patient referrals from primary care to hospitals at chronic diseases, such as diabetes and COPD, helping the physician identifying the right patient to be referred and to collect all the information to add at the referral system.

ASTRAZENECA (2003 – 2012)
Regional Access Manager Key Accountabilities:(Jan’08 – Dec’12)

Developed strong AstraZeneca partnership with regional payers stakeholders in the NHS Primary Care organization with strong success - AstraZeneca has been named the “preferred Pharma company partner” in both 2010 & 2011
Participated in the strategic project “ Shape the Future” where was decided create Brand Teams and the Market Access department

First Line Sales Manager Key Accountabilities: (Jan’05 - Dec’07)

FLSM leading different teams and performed the turnaround of a team ranked 18 in 2006 to top 5 in 2007 (out of 22 teams)
Developed PC sales team in hospital business and invert Crestor position to lead the market

Sales Rep Key Accountabilities: (Jan’03 – Dec’04)

Top Performer Sales Rep for 2 years in a row in Symbicort and Crestor (2003 and 2004) has been promoted in result of that


CV Sales Rep, BIAL (1998 – 2003)

Sales Rep, SEBER (1996 – 1998)


Language Known: English, Spanish & French


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