Sales and Marketing Strategies Training
Grupas' Sales and Marketing Strategies training is designed to move companies' sales and marketing activities beyond random efforts and turn them into a measurable, holistic strategy. The program equips participants with the ability to plan, implement and evaluate sales and marketing processes more effectively. It offers a 10-step hands-on roadmap covering everything from current-state analysis to market research, from target market definition to competitive analysis, from positioning and the unique selling proposition to budgeting and key performance indicators (KPIs). In addition, 2026 digital marketing statistics and current marketing trends — Agentic AI, video-first growth, omnichannel strategies, the social search revolution, voice and visual search — are an integral part of the training.
Benefits for Companies
- Holistic management of sales and marketing processes: cross-departmental alignment and a single strategic language
- Competitive success: reading market dynamics to differentiate from competitors and build strong positioning
- More qualified leads and higher conversion potential through the right target market and a unique selling proposition
- Efficiency in marketing spend and clearer returns thanks to budget planning discipline
- A KPI-based measurement culture: performance becomes trackable, reportable and improvable
- A future-ready sales and marketing team fluent in AI, automation and digital channel trends
- The capability for teams to run the plan–implement–evaluate cycle on their own
Who Is It For?
It is a certified specialization program designed for marketing and sales managers as well as sales staff.
Duration and Participation
Delivered as 2 days of classroom training (maximum 15 participants) or 2 days of remote training (6 hours per day, 12 hours in total, maximum 25 participants). Participants receive a certificate.
We are ready for enthusiastic collaborations… Contact Grupas for planning tailored to your organization.
