Digital Marketing Fundamentals Training
A corporate training program designed for companies that want to be visible across digital channels but cannot structure their strategy as a whole. Grupas' "Digital Marketing Fundamentals" training brings SEO, social media, email marketing, digital advertising and web analytics together in a single program across six modules that span strategy to implementation. Participants learn how digital marketing differs from traditional marketing, along with target audience segmentation, competitive analysis and KPI definition; they then move on to keyword research, SEO-friendly content, technical SEO, social media content planning, campaign and landing page management, and data-driven strategy optimization.
What the Training Brings to Your Company
- Transforms scattered marketing activities into a single digital strategy tied to measurable goals and KPIs.
- Reduces dependence on advertising budgets by increasing organic visibility in search engines.
- Raises the efficiency of ad spend through the right target audience and segmentation.
- Systematizes content planning in social media and email campaigns, preventing teams from wasting time.
- Institutionalizes a culture of "decision-making with data" through web analytics and KPI tracking, continuously improving campaign performance.
- Establishes a common language in communication with agencies and suppliers; builds the capability to evaluate the service provided with the right questions.
- Delivers a fast return thanks to a condensed format that can be implemented in a single day without disrupting operations.
Who Is It For?
It is suitable for anyone interested in digital marketing; it is especially recommended for marketing, sales, communications and e-commerce teams, brand and content managers, and SMEs and corporate companies that want to accelerate their digital transformation.
Format and Certification
Classroom training: 1 day, maximum 15 participants. Remote training: 6 hours per day, maximum 25 participants. Participants receive a Certificate of Attendance.
We are ready for enthusiastic collaborations… Grupas | people · process · technology
